If you have been relying on social media to get customers in your business and are feeling frustrated with keeping up with the algorithm and all the updates, then this blog post is for you!
When reflecting on my business journey what I’ve realised is while I’ve started businesses in four different industries that I either had no previous skills in or very little knowledge of, I can say honestly I wasn’t particularly amazing at things like Wedding Planning or Social Media Management. So how did I create success in my businesses?
I was really good at creating visibility and a strong online presence for each of my businesses. This lead me to increase the amount of enquiries I received, convert more customers, and grow each of my businesses fairly quickly.
There have been many different ways I’ve created visibility for past businesses. I have tried SO many marketing strategies – from paid ads, collaborations, content partnerships, lead magnets and quiz funnels, to name a few..
Social Media alone is no longer going to see the results it once did. When we are working against algorithms and constantly changing trends/features, it feels nearly impossible to keep up. As we saw with Facebook several years back the move to paid advertising on platforms like Instagram and TikTok is going to be paramount for us to get our content seen. We don’t own the audience we have there and it’s now more important than ever that we work on implementing digital marketing strategies outside of social media to grow and scale our businesses.
CREATING MORE VISIBILITY IS KEY!
To get more customers we need to first learn how sales funnels work. Step one in the sales funnel process is to build awareness and visibility for our business.
The more people we reach = the more leads we receive and the more people we can convert to customers! Sounds simple right?!
One thing I’ve loved in the past is content partnerships. Partnering with another business is a powerful way to get your business in front of a larger audience. Ideally working with other businesses that are in your industry, that share similar values and a similar audience to you is a great place to start.
Here are a few ways you could look at incorporating a content partnership into your marketing strategy:
Yesterday in the Golden Brands membership, we had the pleasure of hosting Kat Elizabeth, a personal branding coach from Magnetic Brand Co. She shared invaluable insights on growing a personal brand, and I wanted to pass on a few of the golden nuggets I took away from our conversation.
Pitching to publications and for collaborations can be a game-changer for your business, but it can also feel a bit daunting. Fear not, because I’ve got you covered with some top tips to make the process smoother and more successful. Let’s dive in!
Are you feeling like your prices might be a bit off lately? You’re not alone. Pricing isn’t just about covering costs or making a profit; it’s about signaling your value and fitting into your market in a way that feels right.
I have used Meta Ads off and on during the 18 months I’ve had Golden Brands and there is a few key things that I’ve learnt during this time that have made a big difference.
Hands up if you are a small business owner who really doesn’t enjoy the accounting side of running your business? 🙋 Managing finances is a critical aspect of running a successful business, and two key elements of this are determining when and how much to actually pay yourself, and knowing when to reinvest in your business.
Let’s talk about a big goal that many of us have on our entrepreneurial journey – hitting that first $100k in business. It sounds like a dream, right? But it’s more achievable than you might think. I’m going to share some real talk about what it takes to get there. No fluff, just straight-up actionable advice.
If you’re trying to crack the code of growing your Instagram audience, let’s cut through the noise and get straight to what really works and
This is about me stepping out of my comfort zone, and I’m all in for growth this year – both personally and for Golden Brands.
As a parent, balancing business and family life is a difficult act that many of us know all too well. It’s a daily juggle between the hours of 9-3, often wishing for just a few more hours to get everything done
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