Don’t you wish you could take a crystal ball and see all the challenges that are going to present in your business and how you overcome them?
I've certainly had my fair share of challenges to overcome! Through my experience of starting four different businesses, there have been a few key lessons I’ve learnt along the way that I'd love to share with you today to empower you in your business journey!
Don’t you wish you could take a crystal ball and see all the challenges that are going to present in your business and how you overcome them?
I’ve certainly had my fair share of challenges to overcome! Through my experience of starting four different businesses, there have been a few key lessons I’ve learnt along the way that I’d love to share with you today to empower you in your business journey!
Lesson One: The 80% Rule
One lesson that has made the biggest difference in my business, is that perfectionism achieves nothing.
It’s better to do things at 80% than nothing at 100%. Read that over again.
It is really hard to not want everything to be perfect in your business but I can tell you that you are the only person who is going to notice that the work you put out is what you consider to be 80% and not 100%.
Think about your social media content, for example, consistency is important and if we all strived to create the perfect aesthetically pleasing and valuing adding reels we would never get anything posted. So remember your work does not need to be perfect!
Aim for 80% and get it out. If time allows you can always come back to your work to update and improve it as you go.
Lesson Two: Sometimes you need to fake it until you make it
Ok, this might not be a popular opinion but it’s something that I’ve done through all my businesses and it’s really helped me personally to view my business as being bigger than what it really is. I’m not talking here about doing anything that could be considered unethical or deceptive. There are small things I have done to alter my mindset and outsiders’ perceptions of my business.
For example, I have used ‘we’ instead of ‘I’ in copy, when it has just been me in the business. I have done this in the past because I have known my business will at some point hire staff, it won’t be me forever and I like clients to perceive my business as being more than just one person. Through doing this I’ve noticed clients have had a more professional expectation around my services, boundaries, work hours etc. They are respecting me as a business owner and all that entails. When it has just been me, I have had clients that think of me as a contractor or extension of their team and the lines have often become blurred.
I find making decisions based on where you plan to be in a year or so down the track rather than in the current space you are in right now can really help with accelerating business growth.
The main advantage of using this ‘fake it till you make it’ mindset is for you as the business owner. By altering your mindset you can start showing up in your business more confidently to own your space and build your authority.
Lesson Three: You have to show up
Your unique point of difference in your business is YOU. You need to show up.
I can almost guarantee you that no matter what industry you are in, the content you are putting out to your audience can be found already across a hundred other places online. It’s likely the same content your competitors are sharing too.
The way to truly connect with your audience and to build the ‘know, like, trust, buy factor’ will require you to show up authentically.
“The message remains the same but the messenger is always unique”. The sooner you realise this and the sooner you show up to connect with your audience, whether that be through socials, blogging, podcasts, events etc. you will see far more success and growth in your business.
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