If you have been relying on social media to get customers in your business and are feeling frustrated with keeping up with the algorithm and all the updates, then this blog post is for you!
When reflecting on my business journey what I’ve realised is while I’ve started businesses in four different industries that I either had no previous skills in or very little knowledge of, I can say honestly I wasn’t particularly amazing at things like Wedding Planning or Social Media Management. So how did I create success in my businesses?
I was really good at creating visibility and a strong online presence for each of my businesses. This lead me to increase the amount of enquiries I received, convert more customers, and grow each of my businesses fairly quickly.
There have been many different ways I’ve created visibility for past businesses. I have tried SO many marketing strategies – from paid ads, collaborations, content partnerships, lead magnets and quiz funnels, to name a few..
Social Media alone is no longer going to see the results it once did. When we are working against algorithms and constantly changing trends/features, it feels nearly impossible to keep up. As we saw with Facebook several years back the move to paid advertising on platforms like Instagram and TikTok is going to be paramount for us to get our content seen. We don’t own the audience we have there and it’s now more important than ever that we work on implementing digital marketing strategies outside of social media to grow and scale our businesses.
CREATING MORE VISIBILITY IS KEY!
To get more customers we need to first learn how sales funnels work. Step one in the sales funnel process is to build awareness and visibility for our business.
The more people we reach = the more leads we receive and the more people we can convert to customers! Sounds simple right?!
One thing I’ve loved in the past is content partnerships. Partnering with another business is a powerful way to get your business in front of a larger audience. Ideally working with other businesses that are in your industry, that share similar values and a similar audience to you is a great place to start.
Here are a few ways you could look at incorporating a content partnership into your marketing strategy:
As small business owners, the end of the year can often feel extremely overwhelming, with all the deadlines and projects needing to be wrapped up this time of year. And we also can’t forget the challenge of managing school holidays!
To help you navigate the season without burning out, we’ve curated a list of some of our top tips to help you get through this period.
Sabrina takes us through a 20 minute guided visualisation to help you step into the best version of YOU (your higher self).
The holiday season is upon us, and there’s no better time to support small businesses and gift thoughtfully. This year, we’re excited to bring you the Golden Brands Christmas Gift Guide, featuring a curated selection of products from our talented members. From beautiful, hand-crafted items to sustainable must-haves and indulgent treats, there’s something here for everyone on your list.
Two years ago, on the 11th of the 11th, I launched the Golden Brands membership after spending nearly an entire year doubting myself and wondering if I could make this work.
So you might have found a free contract online and jazzed it up a bit to suit your brand and now you’re away booking clients, using your very basic contract and hoping for the best…
What an incredible day we had at A Golden Success Business Conference last week at The Calile Hotel in Brisbane! Surrounded by over 100 passionate women in business from across Australia and New Zealand, like-minded industry experts, and a lineup of powerhouse speakers, it was an incredible day filled with learning, inspiration, and genuine connections.
One question I get asked frequently is “what email marketing software are you using to create such beautiful emails?” – the answer is Flodesk!
Yesterday in the Golden Brands membership, we had the pleasure of hosting Kat Elizabeth, a personal branding coach from Magnetic Brand Co. She shared invaluable insights on growing a personal brand, and I wanted to pass on a few of the golden nuggets I took away from our conversation.
Pitching to publications and for collaborations can be a game-changer for your business, but it can also feel a bit daunting. Fear not, because I’ve got you covered with some top tips to make the process smoother and more successful. Let’s dive in!
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