Good Side of the Bed

Kim Kerton is a Podcast Media Professional through and through.

An experienced podcast media strategist, consulting with brands, marketers and business owners who want to connect with audiences through owned podcast platforms. Through strategic concept development, podcast media education, workshops, growth auditing and 1:1 support in the building of brand-led podcast media, I instill deep podcast knowledge and brand aligned concepts that stand out in-market, achieve business outcomes, and connect deeply with a dream audience for every brand I partner with.

You and your team are the brand evangalists that hold the key to creating podcast content that will really resonate with your audience, you just need to be empowered with the deep podcasting knowledge required to build your approach and concepts effectively – and execute the project with confidence – regardless of if you choose to produce in-house or with a production team.

And I know what it means to create and run your own show. I’m host and producer of the popular business podcast Unemployed & Afraid, where I explore the glorious chaos that is building businesses (of all levels) with the people doing it. Through the provision of connective stories, relatable lived experience, insights, a touch of humour, and practical learning for business owners, my goal with the Unemployed & Afraid brand is to support 100k business owners to get in, and successfully stay in, business for themselves (and have some fun along the way).

It’s my unique combination of extensive commercial acumen, knowledge of audio media and brand-led content marketing, plus hands-on experience as a podcast creator, marketer and business owner, that makes me a powerful partner and guide for your brand-owned podcast journey.