As the calendar inches closer to the much-anticipated Black Friday on the 29th of November, it’s time for businesses to prepare for the sales periods. To ensure you make the most out of this period, we’ve compiled a set of essential sales strategies:
1. Plan Your Promotions Early – Don’t leave anything to chance. Outline your Black Friday promotions, discounts, and marketing campaigns well in advance. Early planning sets the stage for a seamless and successful sales period.
2. Create Urgency – Harness the power of limited-time offers, flash sales, and exclusive discounts. Infuse a sense of urgency into your customers, prompting them to act swiftly. Consider innovative approaches to value addition rather than focusing solely on discounts.
3. Leverage Social Media – Engage with your audience on various social platforms. Tease them with glimpses of upcoming deals, share behind-the-scenes sneak peeks, and encourage early registrations for Black Friday alerts. Social media is your tool to reach your audience; make the most of it.
4. Optimise Your Website – Streamline the online shopping experience for your customers. Consider creating a dedicated landing page for your Black Friday sales period, ensuring a smooth journey from browsing to checkout.
5. Email Marketing – Create compelling emails tailored for the sales period. Schedule and prepare these messages in advance. If possible, segment your audience to personalize your communication, making each potential customer feel valued and heard.
6. Collaborate for Success – Explore partnerships with complementary businesses for co-promotions or collaborations. This strategic move can significantly expand your reach, attracting new customers and creating a mutually beneficial synergy.
7. Post-Sale Follow-up The sales effort doesn’t end with Black Friday. Initiate post-sale activities such as sending thank-you notes, collecting reviews, and offering loyalty incentives. Building a relationship beyond the sale ensures repeat business and customer loyalty.
Remember, the key to a successful Black Friday lies in the preparation 🚀💰
Yesterday in the Golden Brands membership, we had the pleasure of hosting Kat Elizabeth, a personal branding coach from Magnetic Brand Co. She shared invaluable insights on growing a personal brand, and I wanted to pass on a few of the golden nuggets I took away from our conversation.
Pitching to publications and for collaborations can be a game-changer for your business, but it can also feel a bit daunting. Fear not, because I’ve got you covered with some top tips to make the process smoother and more successful. Let’s dive in!
Are you feeling like your prices might be a bit off lately? You’re not alone. Pricing isn’t just about covering costs or making a profit; it’s about signaling your value and fitting into your market in a way that feels right.
I have used Meta Ads off and on during the 18 months I’ve had Golden Brands and there is a few key things that I’ve learnt during this time that have made a big difference.
Hands up if you are a small business owner who really doesn’t enjoy the accounting side of running your business? 🙋 Managing finances is a critical aspect of running a successful business, and two key elements of this are determining when and how much to actually pay yourself, and knowing when to reinvest in your business.
Let’s talk about a big goal that many of us have on our entrepreneurial journey – hitting that first $100k in business. It sounds like a dream, right? But it’s more achievable than you might think. I’m going to share some real talk about what it takes to get there. No fluff, just straight-up actionable advice.
If you’re trying to crack the code of growing your Instagram audience, let’s cut through the noise and get straight to what really works and
This is about me stepping out of my comfort zone, and I’m all in for growth this year – both personally and for Golden Brands.
As a parent, balancing business and family life is a difficult act that many of us know all too well. It’s a daily juggle between the hours of 9-3, often wishing for just a few more hours to get everything done
All Rights Reserved . Golden Brands 2022
