Pitching to publications and for collaborations can be a game-changer for your business, but it can also feel a bit daunting. Fear not, because I’ve got you covered with some top tips to make the process smoother and more successful. Let’s dive in!

Understand Your Target

Before you even start crafting your pitch, it’s crucial to do your homework. Understand the publication or the brand you want to collaborate with:

• Research: Spend some time reading their recent articles or checking out their social media feeds. What topics are they interested in? What tone do they use?
• Audience: Who are their readers or followers? Make sure your pitch is tailored to resonate with their audience.

Craft a Compelling Subject Line

Your subject line is the first thing they’ll see, so make it count! It should be:

• Clear and Direct: Get straight to the point about what you’re offering.
• Enticing: Spark their curiosity and make them want to open your email.

Personalise Your Pitch

A generic pitch won’t cut it. Show that you’ve done your research and that you genuinely want to work with them.

• Address Them by Name: It might seem obvious, but it’s often overlooked.
• Mention Recent Work: Reference a recent article they published or a campaign they ran that you loved.

Keep It Short and Sweet

Editors and brand managers are busy people. Get to the point quickly:

• Introduction: Briefly introduce yourself and your business.
• Value Proposition: Explain what you’re offering and why it’s valuable to them.
• Call to Action: End with a clear call to action, whether it’s setting up a meeting or providing more information.

Show Your Unique Angle

What makes you stand out? Whether it’s a unique perspective, an innovative product, or a compelling story, make sure to highlight it:

• Be Specific: Give concrete examples of what you can offer.
• Showcase Your Expertise: If you’ve been featured in other publications or have something noteworthy to mention, share it!

Follow Up

If you don’t hear back, don’t be discouraged. A friendly follow-up can often make the difference:

• Wait a Week: Give them a week before you send a follow-up email.
• Be Polite: Remind them of your original pitch and give them an opportunity to jump on a call to chat further.

Examples and Attachments

Including relevant examples of your work or additional materials can help illustrate your value:

• Attach Samples: If you’re pitching a product, attach high-quality photos.
• Links to Your Work: Provide links to your website or social media profiles so they can see more of what you do.

Below is an example of the pitch email that has helped us to get on board SO many incredible brands for our upcoming conference.

While this is a little different to the content you’d include for a media pitch or collaboration – the format we use is the same. We always try to keep the emails as clear and concise as possible!

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Pitching can open up incredible opportunities for your business, so take the time to do it right. Good luck, and happy pitching!

I hope these tips help you land that dream feature or collab!

Lisa