Golden Brands Birthday Sale ends in ..
Days
Hours
Minutes

Growing on Instagram: A strategy that works!

If you’re trying to crack the code of growing your Instagram audience, let’s cut through the noise and get straight to what really works and what doesn’t.

I’ve experimented with almost every Instagram growth strategy out there. But here’s the thing: it’s not just about having a massive follower count. It’s more about connecting with the right people.

Those services promising real, organic followers? I’ve tested them, and most of them just delivered fake accounts. It’s a classic case of too good to be true….

Strategies to AVOID:

  • Using engagement tools: They promised real engagement, but all I got were bot followers. Completely unhelpful.
  • Buying followers or accounts: Not only does this go against Instagram’s terms, but it also brings zero real engagement to your profile.
  • The follow/unfollow method: It’s outdated and ineffective. Today, authenticity wins every time.

Common Instagram Mistakes to Avoid:

  • Overloading with sales content: Your audience wants to connect with you, not be bombarded with sales pitches.
  • Ignoring new Instagram features: These features are released for a reason. Use them to engage your audience in fresh ways.
  • Posting low-quality, off-brand content: Your content is a reflection of your brand. Make sure it’s high-quality and aligns with your brand identity.

Quick Tips to Building a Solid Instagram Presence

  • Optimise your bio: Clearly state who you are, what you do, and include a compelling call to action.
  • Consistent, on-brand posting: Regularly post content that’s valuable to your audience and true to your brand’s voice.
  • Engaging with your followers: Turn your followers into a community by interacting with them meaningfully.

My Simple Daily Engagement Strategy

Spend 15 minutes each day:

  • Engaging with 5 posts in your feed: Comment on posts from people you follow, particularly potential clients or partners.
  • Interacting with 5 stories: Respond to stories from your audience or potential people you could collab with.
  • Exploring and engage with 5 new accounts: Look into the explore tab or check out accounts interacting with your competitors.

Yes a huge follower count is impressive, but building a community that resonates with your brand is where you’ll find real value.

Give the engagement strategy a go! It has worked so well for me and out of every strategy I’ve tried this is something I know every single small business owner can do and see results from.

Golden Brands Xmas Gift Guide

The holiday season is upon us, and there’s no better time to support small businesses and gift thoughtfully. This year, we’re excited to bring you the Golden Brands Christmas Gift Guide, featuring a curated selection of products from our talented members. From beautiful, hand-crafted items to sustainable must-haves and indulgent treats, there’s something here for everyone on your list.

Each business in this guide is part of our Golden Brands community, and by shopping from them, you’re not only choosing unique, high-quality gifts—you’re also supporting passionate creators and entrepreneurs. Plus, some of our members are offering exclusive discounts, making it even easier to give gifts that bring joy and support small businesses. Happy gifting! x

Read More

Let’s get Legally Legit!

So you might have found a free contract online and jazzed it up a bit to suit your brand and now you’re away booking clients, using your very basic contract and hoping for the best…

Read More
A Golden Success Business Conference at The Calile Hotel

A Golden Success Conference 2025 | The Calile Hotel, Brisbane

What an incredible day we had at A Golden Success Business Conference last week at The Calile Hotel in Brisbane! Surrounded by over 100 passionate women in business from across Australia and New Zealand, like-minded industry experts, and a lineup of powerhouse speakers, it was an incredible day filled with learning, inspiration, and genuine connections.

Read More

Develop a Personal Brand to grow your Business!

Yesterday in the Golden Brands membership, we had the pleasure of hosting Kat Elizabeth, a personal branding coach from Magnetic Brand Co. She shared invaluable insights on growing a personal brand, and I wanted to pass on a few of the golden nuggets I took away from our conversation.

Read More