Unlock Success: Your Guide to a Profitable Black Friday Sales Period 🖤

As the calendar inches closer to the much-anticipated Black Friday on the 29th of November, it’s time for businesses to prepare for the sales periods. To ensure you make the most out of this period, we’ve compiled a set of essential sales strategies:

1. Plan Your Promotions Early – Don’t leave anything to chance. Outline your Black Friday promotions, discounts, and marketing campaigns well in advance. Early planning sets the stage for a seamless and successful sales period.

2. Create Urgency – Harness the power of limited-time offers, flash sales, and exclusive discounts. Infuse a sense of urgency into your customers, prompting them to act swiftly. Consider innovative approaches to value addition rather than focusing solely on discounts.

3. Leverage Social Media – Engage with your audience on various social platforms. Tease them with glimpses of upcoming deals, share behind-the-scenes sneak peeks, and encourage early registrations for Black Friday alerts. Social media is your tool to reach your audience; make the most of it.

4. Optimise Your Website – Streamline the online shopping experience for your customers. Consider creating a dedicated landing page for your Black Friday sales period, ensuring a smooth journey from browsing to checkout.

5. Email Marketing – Create compelling emails tailored for the sales period. Schedule and prepare these messages in advance. If possible, segment your audience to personalize your communication, making each potential customer feel valued and heard.

6. Collaborate for Success – Explore partnerships with complementary businesses for co-promotions or collaborations. This strategic move can significantly expand your reach, attracting new customers and creating a mutually beneficial synergy.

7. Post-Sale Follow-up The sales effort doesn’t end with Black Friday. Initiate post-sale activities such as sending thank-you notes, collecting reviews, and offering loyalty incentives. Building a relationship beyond the sale ensures repeat business and customer loyalty.

Remember, the key to a successful Black Friday lies in the preparation 🚀💰

Golden Brands Xmas Gift Guide

The holiday season is upon us, and there’s no better time to support small businesses and gift thoughtfully. This year, we’re excited to bring you the Golden Brands Christmas Gift Guide, featuring a curated selection of products from our talented members. From beautiful, hand-crafted items to sustainable must-haves and indulgent treats, there’s something here for everyone on your list.

Each business in this guide is part of our Golden Brands community, and by shopping from them, you’re not only choosing unique, high-quality gifts—you’re also supporting passionate creators and entrepreneurs. Plus, some of our members are offering exclusive discounts, making it even easier to give gifts that bring joy and support small businesses. Happy gifting! x

On the 11th of the 11th, Two Years Ago…

Two years ago, on the 11th of the 11th, I launched the Golden Brands membership after spending nearly an entire year doubting myself and wondering if I could make this work.

Let’s get Legally Legit!

So you might have found a free contract online and jazzed it up a bit to suit your brand and now you’re away booking clients, using your very basic contract and hoping for the best…

A Golden Success Business Conference at The Calile Hotel

A Golden Success Conference 2025 | The Calile Hotel, Brisbane

What an incredible day we had at A Golden Success Business Conference last week at The Calile Hotel in Brisbane! Surrounded by over 100 passionate women in business from across Australia and New Zealand, like-minded industry experts, and a lineup of powerhouse speakers, it was an incredible day filled with learning, inspiration, and genuine connections.

The Best Email Marketing Software for Small Businesses?

One question I get asked frequently is “what email marketing software are you using to create such beautiful emails?” – the answer is Flodesk!

Develop a Personal Brand to grow your Business!

Yesterday in the Golden Brands membership, we had the pleasure of hosting Kat Elizabeth, a personal branding coach from Magnetic Brand Co. She shared invaluable insights on growing a personal brand, and I wanted to pass on a few of the golden nuggets I took away from our conversation.

Golden Brands Birthday Sale ends in ..