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Choosing a Guiding Word for the year ahead

The start of a new year is a powerful time to reflect on our aspirations and set intentions for the journey ahead. One meaningful way to capture the essence of your goals is by choosing a guiding word for the year. This single word serves as a beacon that directs your focus and energy throughout the coming months.


The start of a new year is a powerful time to reflect on our aspirations and set intentions for the journey ahead. One meaningful way to capture the essence of your goals is by choosing a guiding word for the year. This single word serves as a beacon that directs your focus and energy throughout the coming months.

For me, the word I’ve picked for 2024 is “Growth.” Growth is a commitment to both personal and business development. It also symbolizes what I want this year to consist of for Golden Brands – growth.

Here’s why and how I’m embracing this guiding word for 2024 –

Prioritising Personal Growth:

In a world that often emphasizes external success, it’s crucial to remember that personal growth is the foundation of any meaningful achievement. For me, “Growth” signifies a dedication to self-discovery, continuous learning, and a focus on well-being. It means embracing challenges, seeking discomfort, and understanding that the most profound transformations often come from moments of vulnerability.

Nurturing Professional Growth:

On the professional front, “Growth” takes on a different significance. It’s not merely about scaling a business or achieving financial milestones (though those are vital). It’s about fostering a growth mindset — an unwavering belief that challenges are opportunities, failures are lessons, and success is a continuous journey. It involves investing in skills, staying on top of industry trends, and daring to innovate.

Practical Steps:

Choosing a guiding word is more than a symbolic gesture; it’s a commitment to actionable steps. For “Growth,” this might involve specific practices such as regular reflection, setting measurable goals, and seeking out opportunities for learning and development. It could mean expanding my professional network, exploring new skills, and starting new habits.

Last year the word I picked was ‘Focus’. That word was stuck to my computer and became an important guiding force on the days I felt unmotivated. I knew 2023 was the year I had to focus 100% on my vision, goals, and plans to see the progress I wanted.

I’d love to encourage you to work through this task for yourself and to pick a guiding word for your year ahead. Flick me a message on Instagram and let me know what word you’ve chosen!

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