Sidenote Copy is the lovechild of a marketing career, an English degree dragged out of retirement, and years of hands-on freelance writing experience—led by head writer + founder, Sy. But this isn’t your typical copy studio. There’s no circling back, touching base, or leveraging synergies. Those phrases are gathering dust in the same bin as boring, lifeless copy.
Instead, Sidenote is all about personality-driven messaging—helping brands sharpen their voice, stand out, and say something worth remembering.
We write words for websites, emails, ads, and anywhere else you can slap a sentence. But what really gets Sy hot under the collar? Brand messaging and tone of voice guides—the juicy stuff that lays the foundation for how brands communicate and connect.
And when she’s not writing, she’s probably referring to herself in the third person and thinking about something writing-adjacent. (Or eating cheese. Likely both.)