Guest Interview with Kristy Campbell, Pink Pony Creative

From Passion Project to Seven-Figure Studio with Kristy Campbell

Kristy Campbell, founder of Pink Pony Creative, is a New Zealand-based Brand Identity Designer, international speaker and ‘Creative Cowgirl’ renowned for her daring, vibrant, and boundary-pushing approach to branding. With clients all over the world, Kristy believes in the power of cultivating a distinct visual identity to propel businesses to success. She embraces an ‘anything but boring’ aesthetic in design and business, and with a name like “Pink Pony”, you know she works a little differently. Beyond business, Kristy thrives on building vibrant communities within the industry, empowering individuals to showcase their unique personalities and skills, paving the way for their own success.

In this chat, Kristy shares her journey from in-house designer facing burnout…
to launching a passion project that turned into a global agency.

We dive into:

• How a 100-day design challenge sparked the idea for Pink Pony

• The moment she went all-in and registered her business in 2020

• What burnout taught her and how she reignited her creativity

• Hiring her first team member (and her top tips for other small biz owners)

• Scaling to a seven-figure studio while building a strong online community

• The power of showing up as yourself in business and brand