Guest Interview ~ Christy Laurence, Founder of Plann

Guest Interview: Christy Laurence, Founder of Plann (Acquired by Linktree)

We’re so excited to be joined by Christy Laurence, the 9x award-winning founder of Plann – a social media marketing suite that she bootstrapped to 7 figures before its acquisition by Linktree in 2024. With over 3 million users in 180+ countries, Christy built one of the most recognisable tools in the digital marketing space through product-led growth, innovation, and a strong focus on user experience.

Featured by Apple, Vogue, Entrepreneur, and global SaaS communities, Christy is a leading voice in product, tech, and social media strategy. Known for her approachable, high-energy style and deep insight (honed during her time living in Silicon Valley), she has a gift for breaking down complex ideas and inspiring others to create standout brands and digital products.

In this session, we’ll dive into Christy’s journey from start-up to acquisition, the lessons learned along the way, and the many ways Plann by Linktree continues to support small business owners around the world.

This is one you won’t want to miss!

Connect with Christy Instagram @christyladylaurence.