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Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation! If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!). This interview has already become one of our most popular guest sessions inside Golden Brands — and honestly, it felt too good to keep behind closed doors. So I’ve decided to share it publicly on our podcast so you can listen in, too 💛 In this episode, Samantha shares:  ✨ The highs and lows of building a global brand✨ Her biggest lessons in brand storytelling and community-building✨ The mindset shifts that helped her grow a multimillion-dollar business…and so much more. Her insights are raw, real, and packed with practical gold for anyone building a brand from the heart. This is one I know you’ll love.  Check out more from Samantha Wills at: @samanthawills@samanthawillsinstitue