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A Dream Guest: Samantha Wills on the Golden Brands Podcast ✨

Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!

If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!).

This interview has already become one of our most popular guest sessions inside Golden Brands — and honestly, it felt too good to keep behind closed doors. So I’ve decided to share it publicly on our podcast so you can listen in, too 💛

In this episode, Samantha shares: 

✨ The highs and lows of building a global brand
✨ Her biggest lessons in brand storytelling and community-building
✨ The mindset shifts that helped her grow a multimillion-dollar business
…and so much more.

Her insights are raw, real, and packed with practical gold for anyone building a brand from the heart. This is one I know you’ll love. 

Check out more from Samantha Wills at:

@samanthawills
@samanthawillsinstitue

International Women’s Day 2025 | Kenkō Studios, Auckland

Earlier this month, we gathered at the beautiful Kenkō Studios in Auckland to celebrate International Women’s Day with an intimate afternoon of connection, learning, and inspiration. The energy in the room was electric—filled with powerhouse women in business, deep conversations, and new connections that will no doubt spark exciting collaborations in the months to come.

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Quick Productivity Tips for a Stress-Free Holiday Season

As small business owners, the end of the year can often feel extremely overwhelming, with all the deadlines and projects needing to be wrapped up this time of year. And we also can’t forget the challenge of managing school holidays!
To help you navigate the season without burning out, we’ve curated a list of some of our top tips to help you get through this period.

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Golden Brands Xmas Gift Guide

The holiday season is upon us, and there’s no better time to support small businesses and gift thoughtfully. This year, we’re excited to bring you the Golden Brands Christmas Gift Guide, featuring a curated selection of products from our talented members. From beautiful, hand-crafted items to sustainable must-haves and indulgent treats, there’s something here for everyone on your list.

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Let’s get Legally Legit!

So you might have found a free contract online and jazzed it up a bit to suit your brand and now you’re away booking clients, using your very basic contract and hoping for the best…

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A Golden Success Business Conference at The Calile Hotel

A Golden Success Conference 2024 | The Calile Hotel, Brisbane

What an incredible day we had at A Golden Success Business Conference last week at The Calile Hotel in Brisbane! Surrounded by over 100 passionate women in business from across Australia and New Zealand, like-minded industry experts, and a lineup of powerhouse speakers, it was an incredible day filled with learning, inspiration, and genuine connections.

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Develop a Personal Brand to grow your Business!

Yesterday in the Golden Brands membership, we had the pleasure of hosting Kat Elizabeth, a personal branding coach from Magnetic Brand Co. She shared invaluable insights on growing a personal brand, and I wanted to pass on a few of the golden nuggets I took away from our conversation.

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