Guest Interview ~ Shan, Wild Spark | Your Brand Personality

From English teacher and globe-trotting travel writer to branding nerd, Shan Fitzgerald has funnelled her passion for education and storytelling into her brand personality and copywriting studio, Wild Spark. Giving yawn-inducing corporate speak and cookie-cutter branding the (metaphorical) middle finger, Shan uses her signature no-BS approach to communication to help small brands with big ambitions craft personality-infused messaging that’s as authentic as it is brag-worthy. She’s also an avid collector of tattoos, sneakers, and questionable life choices (but not necessarily in that order).

In this guest interview, we are going to dive into your ultimate brand personality superpower – to charm more customers with your words in your small business!