Guest Interview with Georgia Patten, Bored George

BEHIND THE BRAND: The Messy Middle of Small Business Growth

Georgia Patten is the founder and creative director of Bored George, Bored Studios, and host of the Bored to Boss podcast. Known for her bold creative direction and unapologetically fresh take on eyewear, Georgia has built a standout brand that redefines self-expression through fashion-forward design and premium craftsmanship. She’s passionate about community, storytelling, and creating spaces where women in business feel seen, supported and inspired.

In this conversation, Georgia takes us behind the scenes of what it really looks like to build a brand from the ground up – the wins, the missteps, and everything in between.

We dive into:

• The early days of launching Bored George and where the idea came from

• The challenges of wearing all the hats as a creative founder

• Moments of burnout and how she’s found her way back to herself

• Creating boundaries in business and choosing to show up more honestly online

• The marketing strategies that been key in the brands growth

Whether you’re building a brand, pivoting your direction, or simply need a reminder that you’re not alone in the messy middle — this is for you!

Follow Georgia over at @bored.george and @georgiapatten_