Guest Interview with Courtney Day / MCD Creative

Courtney is the founder of MCD Creative, a bold digital marketing agency specialising in beauty, fashion, and lifestyle e-commerce brands.

With a focus on scaling brands profitably through paid advertising, Courtney and her team ditch the boring and embrace the bold – crafting data-driven strategies that drive traffic, boost conversions, and build real customer loyalty. At the heart of MCD Creative is a mission to help businesses grow, scale, and realise their full potential in a fast-moving digital world.

Courtney’s work has been recognised in Yahoo Finance as one of Australia’s Top 10 Digital Marketing Experts to Watch, and the results speak for themselves. Courtney has: 

• Helped an Australian seasonal beauty brand expand into the U.S., Canada, U.K. and Europe—stabilising off-season sales and scaling globally within 4 years.

• Delivered ROAS above 6.4x and more than $250k in annual ad revenue for personalised gift brands.

• Grew one client from $2k to $8k/month in under 60 days.

• Drove $770k in paid ad revenue for a single client in one month.

Also, Courtney personally taught me (Lisa!) how to create Meta Ads back when I had my social media management business and it was through her coaching I was able to help so many of my clients grow through the power of Meta Ads! She is truly one of the best in this space and I’m so excited to have her join us for this powerful interview.

In this interview we are going to chat about: 
• How to know when you’re ready to invest in Meta ads for your small business
• Common mistakes business owners make with Meta ads
• What’s currently working well when it comes to ad setup
• Specific examples of successful campaigns we can all use as inspo

There will also be time to ask Courtney directly any specific Meta Ads questions you might have.

Zoom link to join: https://us06web.zoom.us/j/83096208683