Guest Interview ~ Lara Henderson, Pure Mama

Lara Henderson is the co-founder of Pure Mama, a premium pregnancy skincare brand that began in her garage in Pāpāmoa, New Zealand and is rapidly making waves internationally.

Alongside her sister, Yasmin Shepherd, Lara has grown Pure Mama into a renowned brand, launching in major U.S. retailers, including the high-end Erewhon supermarket, famously frequented by celebrities like Hailey Bieber and Demi Lovato.

Since its founding in 2019, Pure Mama has made significant strides, partnering with Australasia’s largest beauty retailer, Mecca, and catching the attention of Kourtney Kardashian, who featured its products on her platform.

With ambitious plans to dominate the $30 billion global pregnancy skincare market, Lara’s focus is now on scaling the brand in the U.S., aiming to make Pure Mama the world’s leading premium pregnancy skincare line.

In this interview we will be covering: 

• The realities of scaling a business—what no one really talks about when it comes to growing fast and going global.
• Expanding beyond New Zealand—how Pure Mama broke into the US market and landed in major retailers like Erewhon and Mecca.
• Influencer marketing that actually works—how Lara used strategic partnerships (including getting products in front of Kourtney Kardashian!) to build massive brand awareness.
• Getting stocked in major retailers—what it really takes to secure partnerships and position a brand as premium in a competitive space.
• Competing in a $30B industry—how Pure Mama is scaling to become the go-to premium pregnancy skincare brand worldwide.
• Lessons from the journey—the biggest challenges, key mindset shifts, and what Lara wishes she knew earlier about growing a global brand.

This is going to be a super insightful conversation—you won’t want to miss it.

Check out more from Lara at Pure Mama: